Europe's leading event on printed, organic and flexible electronics takes place on 28-29 April in Berlin, Germany hosted by IDTechEx. The value of the event to attendees and exhibitors is that it focusses on creating market engagement between users and suppliers, by providing insight into end user requirements in addition to assessing the latest technology progress and their roadmaps.
Now, more than ever, IDTechEx find that end users are actively learning and engaged in developing printed electronics devices. However, the process they go through with the industry is not effective. There is a them and us mentality. End users have big needs and problems that printed electronics can help with, but often they do not know the final concept to work towards and what is possible. Suppliers are keen to offer up their components to end users but do not know the solutions needed. Then there is the much discussed lack of integrators for those that do want to proceed. IDTechEx feels that a better, closer user-supplier innovation path is needed. Concepts need to be value aligned rather than cost aligned. The Printed Electronics Europe conference and tradeshow on 28-29 April in Berlin addresses this. End users attending will be able to see what is coming and what is possible, and suppliers can expect the event to help to evaluate their opportunities, determine and validate their application space and engage with customers.
